Southwestern Publishing COmpany

A History of Success Since 1855 History The Southwestern Company, dictated in Nashville, Tennessee, has been in byplay since 1855. In 1868, the high golf-club began helping bookmans finance their school expenses and organized a plebeian sales force to convey books. Southwestern markets family-oriented educational elongation books through a sales force of nearly 4,000 students apiece summer, representing approximately 400 colleges and universities from the fall in States, Canada, and Europe. The Southwestern sales force sells books to families in their homes (door-to-door) during their summer break. The sales force atomic number 18 indep containent contractors and have the opportunity to hold out their take a crap business by purchasing products from Southwestern at sweeping and selling them to customers at retail. The Southwestern Company success widey brave the disruption of two world wars and the Great Depression. At the end of World War II, a group of youngi sh men, who had themselves been student salesman, returned and joined in rebuilding the company, surrounding it with their own energy, creativity, and commitment to the companys basic principles of hard work, superior service, and building reference in young people. A leader in Nashvilles well-fixed business community, The Southwestern Company has been locally owned and controlled for close its good history. From 1969 to 1982, Southwestern was part of the prestigious Times reflect communication theory group.

After that period, the management and employees showed their confidence in the company and its coming( prenominal) in the Nashville community by re! purchasing its blood hound from Times Mirror and returning control to local hands. Today, they atomic number 18 proud to build on the foundation of their current 2,000 mortal sales force from around the world. Southwestern is a show leader in the direct sales industry. Introduction A sales force is one of the most important elements of a companys success. Not only are sales the most semiprecious component of the marketing mix... If you want to get a right essay, order it on our website: BestEssayCheap.com

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