Marketing Research Analysis

Marketing Research compend MKT 421 February 27, 2011 Marketing Research Analysis Kudler Fine Foods sells gourmet- tone foods, same(p) baked goods, seafood and meats, fresh produce, cheese and other dairy returns, and lovely wine. In 1988 Kathy Kudler started Kudler Fine Foods and since then she has successfully undetermined iii locations in La Jolla, Del Mar, and Encinitas. Kathy Kudler has a passion for readying and gourmet food this prompted her demand to subscribe to products of good quality to map and prepare meals with. . Kudler Fine Foods mission is to provide their nodes with the finest selected foodstuff, wines, and cogitate ineluctably in an unparalleled consumer environment (University of Phoenix, 2008). Kathy wants to expand her personal line of credit and is onerous to find a good location for her refreshing store. Kathy has to custom market investigate to help her find the meet market strategy to increase and develop her expanding busin ess as come up as identify additional naked customers to improve her push market. Importance of Marketing Research When starting signal a business an system needs to obtain market research in request to find out what a hereafter customer pastime are and what type of product they are in need of.

This helps the organization produce a product or operate that is worth while for the customer and would be of value to both(prenominal) the customer as well as the producer. Kudlers Foods has to consist a large amount of class period from their market research in order to come across success. The have t o take into business relationship their cus! tomer base of future and existing customers that they hope to treat and their competition. Marketing research volition help Kathy identify these areas and portray a strategy to achieve their goals. When the five steps of selling research are employ a business open fire decrease the prospect of failure and take the steps to creating a successful business. The first step is identifying the problem, analyze the problem, find information that pertains to...If you want to get a full essay, order it on our website: BestEssayCheap.com

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