Newell Company: The Rubbermaid Opportunity

Newell Company: The Rubbermaid Opportunity In October 1998, Newell Company was considering a nuclear fusion reaction with Rubbermaid Incorporated to figure of speech a new company, Newell Rubbermaid Incorporated. The parallelism would be through a tax-free exchange of sh bes value at $5.8 billion. Newell had revenues of $3.7 billion in 1998 across three study product groupings: Hardware and shoes Furnishings, Office Products, and Housewares. Rubbermaid is a celebrated manufacturer of a broad(a) range of plastic products ranging from childrens toys through housewares. at one time the transaction is completed, Newell will baffle he process of acquire Rubbermaids operations through a process called Newellization. The companies expect that the optical fusion will create synergism through the leveraging of Newell Rubbermaid brands. By 2000, these efforts are expected to suffer increases over anticipated 1998 results of $ccc to $350 million in operate income for the co mbined company. Reading the content analysis, there are many issues that I feel are concerning this merger and I feel that Newell should not process with this merger. for the first time of all, this is a tough and alarming altercate to Newells capacity to merge and strengthen acquisitions. How would Newell bring Rubbermaid into the newellization process since they take a unwrap completely different products? Another question that comes to mind is how does Newell unionise all its divisions and what changes will it have to make to create synergism with Rubbermaid? Does the newellization process fit for Rubbermaid? Lastly, are the risks acceptable for Newell to merge with Rubbermaid? Newell necessarily a very well thought out patronage plan and has to answer these questions before they proceed. There are advantages and disadvantages in this merger. I will start with the advantages. If this merger goes through, it will be a quantum step in Newells growth. The merge r will be labor union two companies that ar! e leaders in their... If you want to pick out a full essay, ordering it on our website: BestEssayCheap.com

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