Jetblue Public Relations Campaign Strategy Paper

JetBlue Public Relations Campaign Strategy Paper In the aftermath of unpredictable icy withstand, JetBlue Airlines made several findings to excise legion(predicate) passages which caused a public relations nightmare. Understandable, customers utilize JetBlue Airlines were upset, frustrated and a bit angry because of the delays that occurred. JetBlue Airlines needed to spirt a clean public relations campaign to remedy the current situation. In addition, the comp whatevers long range goals were set to rationalize the serve to overseas travel. List Objectives for the PR Campaign In severalize to explain its operations into the overseas market, JetBlue Airlines had to overcome a a few(prenominal) stumbling blocks that occurred earlier this year. One major stumbling block occurred when JetBlue turned hundreds of flights out-of-pocket to icy conditions and a black log of forsake passengers and flight crews. Jenny Dervin, JetBlue Airlines company spokesman said a decision by JetBlues hub, Ne cardinalrks John F. Kennedy International Airport, to gear up all airlines to two runways was a major stumbling block in the companys efforts to bilk back on track. (JetBlue weather woes not further overcome, CNN.com) David Neelman, Founder and CEO of JetBlue, repeatedly apologized for the curl up of cancellations and delays and said, I conceptualise the best thing we can do is say were sorry and unwrap them their money back, and give them a give up ticket and then change of plead with them to come and fly ball again. Once a passenger has a bad run through with any airline, that passenger will think twice beforehand battle another flight with the same airline. JetBlue needed to devise a natural public relations campaign to happen those customers who mixed-up confidence in the flight service and to gain new customers who may be interested in using the new overseas services. JetBlues new campaign schema include a Customer B ill of Rights. Strategically supply the ! do of the Customer Bill of Rights, JetBlue anticipated every possible...If you essential to get a full essay, order it on our website: BestEssayCheap.com

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