Online Critical Success Factors Part Ii

Table of ContentsAcknowledgementsAbstractIntroduction .4Statement of the Problem .6Subproblems .6Statement of Purpose .7Significance of the Study .7Scope and Limitations .9Review of Related publications .9Online selling .9Market Segmentation .13Theories . 16Research Design .20Sampling .20Instrumentation .20Data Questionn mannere Form .21Key Informant hearing Questions .23KII Questions for Individuals .24Procedure .25Results and sermon .25Key Informant Interview . 29Discussion .37Conclusions .41Recommendations .41References .43AcknowledgementsThe tec wishes to thank her parents , who carry change their run in the completion of this seek . They ask been real(prenominal) positive in all facets , lending monetary and emotional support to the research worker during the sleepless nights of writing drafts . in that discover w ere several(prenominal) instances when she felt like giving up on the toil , but the constant inspiration she got from her support class encourage her to persist She also wishes to thank the respondents who fork over participated in the research , without whose valuable opinions the gathering of valid data would not have been possible . Finally , she offers this work to the Lord who has presumptuousness her the clothe , fortitude , and foresight that allowed her to finish this - may it be a worthy offering to his further gloryAbstractThe current film focused only(prenominal) on the captious success factors of online selling and grocery air division , as defined and discussed by both the consumers and the integrated executives interviewed in the research . The geographical limitations of the tec only allowed the researcher to conduct interviews only through phone . in that respect were only 70 respondents surveyed in the whole research . From the interviews and the c orrelational statistics of the data we could! insinuate that trade naval division has been a hypercritical factor for the success of corporations who engage in online market or corporations who are web based and only use online selling in selling products .

While individuals are not assured of the existence of market segmentation , they could familiarize themselves according to their income levels . The researcher concludes that the critical success factors in online trade and market segmentation in its implementation , is having a critically studied market segment , a well established corporate guinea pig through constant communication and transparenc y , and a very lure web site which is very user easy and establishes trust with the consumers . Those who sell their products online and only online are of course moderately disadvantaged because of the inexistence of separate market factors such as marketing through interpersonal communication , however , offering something tantalizing to their services such as added technological inputs or any other valuable and new inputs would set the company in the successful track . The research further concluded that at that place is a need to create valuable measures to observe spyware , viruses and other threats to privacy , as these are the main impediments as to why some consumers are afraid to purchase products onlineOnline vituperative victory Factors of Online Marketing and Segmentation An Empirical Study from the ConsumersBackground of the StudyOnline marketing has been the...If you motivation to get a full essay, order it on our website: BestEssayCheap.com

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