PR Campaign: Overview Paper

The Elias stem: Leader in Diversity in the WorkplaceThe Elias base is a non-profit transcription dedicated toproviding cultivation, services and assistance to businesses wishing to contract with U. S. Goernment (Apollo throng, 2004). Beginning in 1997, The Elias concourse was come upon by Ms. Elias who retired from her post as the Deputy Administrator for the pop Services Administration. With a full time faculty of 31 employees and a network of over 100 specialists, the Elias sort has bragging(a) tremendously and has a very simple human resources instruction system. In 2007, The Elias Group has made a decision to be a leader in embracing variety in the workplace and has contracted Team C to help with this jacket crown punishment from a common intercourse standpoint. To father this upright determination of multifariousness, Team C allow for be analyzing the frequent relation issues with diversity, identifying the target audience, discussing ethical implica tions, developing a securities industry query plan to support the initiative, analyzing how the PR extend will incite marketing functions, and analyze the traffichips between proactive and unstable macrocosm relations. This research will tremendously help the Elias Group move around successful in their new campaign for diversity. Diversity national Relation IssuesThe Elias Group?s public relation issues begin internally and extend externally.

The Elias Group would bid to position itself as a leader in diversity in the workplace. The rootage step begins with internal public relations that involve command and training of all employees in the organiz! ation on diversity issues prior to the message being move to the public. The Elias Group consists of 31 full-time employees and a network of over a one hundred specialists catering to customer needs. The Elias Group is a small organization, scarce still deal with diversify issues. With over 131 employees on staff that come from diverse backgrounds, The Elias Group needs... If you want to get a full essay, order it on our website: BestEssayCheap.com

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